Veterans Track
Introduction to Business Architectures
Business architecture from a strategist's lens — covering value creation, operating model, market architecture, governance, risk, compliance, performance and strategic intelligence.
Domain 01 · Business Model & Value Creation
Model 01
Value Proposition
The articulated promise of value delivered to each customer segment — addressing jobs-to-be-done, pain relievers and gain creators.
Model 02
Revenue Streams
All mechanisms through which the business captures value — subscriptions, transactional fees, licensing, freemium and marketplace take rates.
Model 03
Cost Structure
Fixed and variable costs that underpin the operating model — infrastructure, headcount, COGS and customer acquisition cost.
Model 04
Key Partnerships
Strategic alliances, supplier relationships and channel partners that extend capability, reduce risk or unlock distribution.
Domain 02 · Operating Model
Operations 01
Organisational Design
Structure of business units, functional teams, reporting lines, decision rights and operating orientation.
Operations 02
Core Business Processes
End-to-end value delivery processes such as order-to-cash, lead-to-opportunity and hire-to-retire.
Operations 03
Resource Allocation
Allocation of capital, headcount and time across strategic initiatives through portfolio governance and stage gates.
Operations 04
Shared Services
Finance, HR, Legal, IT and Procurement functions that serve all business units without creating bottlenecks.
Domain 03 · Customer & Market Architecture
Market 01
Customer Segments
Distinct customer groups segmented by firmographics, behaviour or needs, each with tailored value propositions.
Market 02
Go-to-Market Model
Channels, motions and coverage strategies used to reach and acquire customers.
Market 03
Customer Lifecycle
Awareness, acquisition, onboarding, adoption, expansion and advocacy stages with defined metrics and ownership.
Market 04
Pricing Architecture
Packaging, pricing tiers, discount governance and value alignment across segments.
Domain 04 · Governance, Risk & Compliance
Governance 01
Corporate Governance
Board structure, executive accountability, audit committees and delegation of authority frameworks.
Governance 02
Risk Management
Enterprise risk register covering strategic, operational, financial, reputational and cyber risks.
Governance 03
Regulatory Compliance
Obligation mapping across GDPR, SOC 2, ISO 27001 and sector-specific mandates.
Governance 04
Policy & Standards
Data handling, acceptable use, procurement and code-of-conduct policies that operationalise governance.
Domain 05 · Performance & Strategic Intelligence
Intelligence 01
Financial Performance
Revenue, gross margin, EBITDA, operating cash flow and burn rate monitored against plan.
Intelligence 02
Business KPI Dashboard
Leading and lagging indicators across customer metrics, pipeline health, operational SLAs and employee engagement.
Intelligence 03
Strategic Planning Cycle
Annual and multi-year planning using horizon scanning, scenario modelling and portfolio review.
Gap · Intelligence
Competitive Intelligence
Systematic tracking of competitor moves, market entries, pricing changes and talent flows.